Category Archives: SEO Blog

Pen Tool Design Tips for Photoshop & Illustrator

Here’s a technique that lets you have every bezier drawing tool you need at your finger tips via simple key combinations. Great for when you are drawing or have to recreate or cut out detailed artwork.

In both apps you can:

  • Hold down space (Hand tool) to navigate your work
    -more effective than using the scroll bars
  • Hold down space + command (zoom tool) then click to zoom
  • Hold down space + option (zoom out tool) then click to zoom out

While hovering over a point:

  • Simply click to remove a point when you see a (-) sign
  • Hold down option to edit bezier curve of a point
  • Hold down command to move/drag points
    For Illlustrator: Before using the pen tool, select the “Direct Select Tool”

Otherwise you’ll have to:

  • Stop dead in your tracks
  • Go to the toolbar or hit “A” to Swicth to the “Direct Select Tool”
  • Move your point
  • Then go to the toolbar again or hit “P” to select the “Pen Tool”.
  • Then you can get back in your drawing groove with your hands back over the Command, Option, Space Bar

How to configure server permissions so WordPress does not require FTP for plugin installs/updates.

After you upload your files, you’ll want to make sure ownership permissions are set to Apache so that Wordrpess can update and/or install plugins without requiring FTP credentials. You can set permissions via SSH.

Single site hosting:

chown -R apache:apache /var/www/html

Multi site hosting:

chown -R apache:apache /var/www/

You may need to do this whenever uploading folders.

How to configure Apache correctly for WordPress to enable permalinks.

In order to enable permalinks in WordPress, custom htaccess files are created. Your server only reads these if “AllowOverride” is set to “All” in your Apache configuration.

# First, we configure the "default" to be a very restrictive set of
# features.
<Directory />
Options FollowSymLinks
AllowOverride None

If you host a single site within an “html” directory:

<Directory "/var/www/html">
AllowOverride All
Options Indexes FollowSymLinks
Require all granted

If you host multiple sites within the “www” directory:

<Directory "/var/www">
AllowOverride All
Options Indexes FollowSymLinks
Require all granted

Do not put “AllowOverride All” in for security reasons. Notice how it states “First, we configure the “default” to be a very restrictive set of features.”

Google Forced to Use Less Deceptive Look for Ads in Search

Google was recently forced to launch a clearer design to distinguish ads from search results to follow updated FTC guidelines put in place on June 25, 2013. The top Ads are no longer as deceptive. Ads were formerly on a light yellow background with a tiny “sponsored results” line of text.

Advertisers and Google of course are definitely concerned about lower click-thru ratios. So far our adwords campaigns have not experienced any significant drops in performance.

Fixes for WordPress SEO Sitemap Issues

WordPress SEO is a great all in one solution for managing your site. It takes care of SEO, Sitemaps, Robots.txt, and Htaccess eliminating the need for 3 separate plugins.

There happens to be a few bugs that prevent sitemaps from working properly. Google Webmaster Tools may be giving you the following error.

Your Sitemap appears to be an HTML page. Please use a supported sitemap format instead.

If Only Some of Your Sitemaps Result in a Not Found or 404 Error…

For example: results in a not found error.

Edit a page/post in admin.
In the WordPress SEO Panel, click “Advanced.”
Change “Include in Sitemap: Auto detect” to “Always Include”

We don’t recommend this for sites with a lot of pages. Hopefully Yoast figures out a solution soon.

If Your Sitemap Doesn’t Show up at All…

Try resetting your permalinks.
Go to Settings > Permalinks.
Just click “Save Changes”
Give it a try.