Miami SEO (Search Engine Optimization) Starter Guide

You've now completed and launched your website. Now it's time to do some marketing to enhance your visitor rate.

If you've read any online marketing blogs or articles, you've probably heard of search engine optimization. But do you understand what it is and what is does? Do you know why your website needs it and why it is one of the most effective methods of making your website more visible to your target audience? If your answers are no, then it's time that you learn more about search engine optimization.

Types of SEO techniques

SEO stands for Search Engine Optimization. It is a method of preparing your website so that it provides high-quality content and attracts a larger volume of high-quality traffic. Although search engine optimization strategies are always changing and offer no guarantee, the results of their application are often tremendously successful.

When optimizing your website, you should always use ethical "white hat" search engine optimization techniques rather than "black hat" search engine optimization techniques like keyword stuffing, using invisible text and creating fake pages that are not visible to users. Black hat techniques aim to manipulate search engine spiders on a short-term basis. They often backfire. Once search engines notice that your site uses black hat SEO techniques - and they will notice - your site will be banned permanently. Then, it will be almost impossible for anyone to find your site without first knowing your web address.

White hat practices, on the other hand, require the incorporation of highly informative and well-focused web content that is truly helpful to your target audience. These techniques make your website more accessible to search engine spiders, and they follow search engine guidelines. As a result, their benefits are long-term.

Miami SEO online advantages

Studies show that the typical search engine user only views top-ranking search results. This means, they simply skim through, looking for relevant headlines and summaries. They rarely look beyond the first ten results, and they view subsequent results pages even less frequently.

Using Search Engine Optimization will help your website rank higher in organic, or free, search engine results. And, as stated, a high rank in organic search results is important if you want your website to be seen.

How do you apply SEO

SEO Miami marketing is not easily learned. The process entails many layers and the rules are always changing. In addition, periodic updates are necessary.

To save time and effort, many website owners hire SEO agency Florida experts to optimize their sites. The initial cost of optimizing your site may seem high. However, you must keep in mind that the impact of optimization is powerful and lasting. So in the long run, SEO is generally less expensive than many offline and online marketing strategies.


Our SEO Services

SEO

First we provide Miami SEO Target Keyword Research and Competitive Analytics. Then we examine your web site and Optimize Semantic Site Structure, Title, Meta Description, Keyword Density, Content, and more.

Pay Per Click

Paid search marketing includes pay-per-click ads, contextual advertising and other media display advertising. With our professional experience, these sponsored results can dramatically increase your website exposure and sales.

E-mail Marketing

Our experts can help you get the most out of E-mail Marketing. We design HTML email that renders consistently across email viewers. We also build and deploy Dedicated E-mail servers, provide Campaign Management and more.

Link Building

Ongoing Link Building (Off Page) from Blogs, Social Media, Press Releases, Articles, Link Directories, Forums, Sponsorships, Business Partners, Suppliers, and other sources.

Social Media

We Get You Likes. Generate a targeted following of fans for your business with a custom designed and professionally marketed Facebook page. Social media designed to deliver results and managed daily to give you more fans and interaction.

Reputation Management

Has your reputation been damaged online? All it takes is (1) negative review to harm your business. We can help. Contact us today to discuss solutions to create and maintain a positive online reputation for your business.


SEO Services Guide

Looking for Miami SEO? Lucky for you, we have you covered. To start you will find our guides available below if you are looking for specific information.

Miami SEO case study

To increase traffic to our client's web site, they needed to rank for Geo Targeted keywords for their industry. After less than acceptable performance from several search marketing firms, They came to us to drive their campaign from scratch. Here's their Google traffic report.

case study

Organic Search Traffic

  • June 2015 (START): 534 visitors/mo
  • June 2016: 21,136 visitors/mo

Thats a 3,858% increase in traffic

How to target keywords effectively

Choosing the right keyword isn't as simple as guessing or copying your competitors keywords. As a matter of fact, it's easy to choose the wrong keywords. Keywords which bring little to no search traffic per month. It's not uncommon for companies to unknowingly waste months to several years pursuing worthless keywords.

When selecting keywords you need to strategically select keywords that generate the highest Search Volume per month. We help you identify the best target keywords for your specific industry based on aggregated data - not the opinion of a so-called guru. Why? Because Google® and other search engines use algorithms based on data to deliver generate their results.

Our SEO team provides all of our services based on best practice. We provide this valuable keyword research service as a courtesy when you request a Free report.

What is a backlink?

A backlink is an external web site that links to your site. Google is like an election, and sees a backlink as a vote for your site (Link Popularity). Generally, the more quality backlinks you have the better your site will rank.

A few key factors that will help you rank better:

  • The number of backlinks from different domains
  • The quality of those backlinks
  • How old your backlinks are

When it comes to ranking high for organic search results, Google® is 1 big popularity contest.

The reality is you cannot win this game overnight for organic listings. Google® keeps a sophisticated algorithm in place for quality control purposes, and to keep businesses paying for Sponsored Listings (Google's® primary source of revenue). Page 1 organic listings for competitive keywords is reserved for Big Commercial Brands, and domains that have earned their way into Google's® trusted circle.

How search engine optimization doesn't work

  • Guess which keywords to target based on opinion
  • Simply build "quality content" like Google® tells you to
  • Then sit back and wait for your site to rank and traffic to come

Hope you like the sound of crickets...

You can create all the "quality content" you like. Unless you're targeting a super niche keyword with zero competition, No one is going to find your site thru search engines. With no traffic coming to your site from search engines how will anyone see you have quality content worth linking to. If your site isn't optimized, and doesn't have quality backlinks, It won't rank for competitive high traffic keywords against competitors that have decades of quality backlinks built.

Therefore you'd have to get traffic from resources other than search engines first. Perhaps you know or you are an expert viral marketer with connections to massive exposure resources. Even if you get massive traffic, websites are still unlikely link to you. How often have you built a link from your site to an external site you thought had "quality content?" Probably never. It takes hard work to get or convince quality sites to link to you. This is where we come in.

bananas

We drive competitors bananas!

Our experts know all about driving competitors bananas. We outrank millions of competitors for high search volume keywords on Google. Our strength is generating leads and opportunities for your business. Fill out our simple form or call us today, and see what we can do for your company. Searching for SEO or other marketing solutions? You've come to the right place. Whether you are starting out fresh, or need to overhaul an existing SEO strategy - Our SEO services incorporate all the tools you need for an effective campaign. Consider us your SEO Services HQ.

Reach a larger, more targeted audience with SEO

Your Web site is up and running, so how can you make your site more visible to a targeted audience? Your options are SEO, or pay-per-click (PPC) advertising. SEO can take months or years to rank in search results. With PPC, you can skip the line by placing sponsored ads that display at the top of search results for your target keywords. Both methods have advantages and disadvantages which you can read about here. Request a Free Miami SEO consultation today to decide which is best for your business.

SEO optimization Miami

Our SEO agency Florida provides full service Miami SEO web design for clients in South Florida including Dade, Broward, Palm Beach counties. We also provide services for clients throughout the U.S. Contact us to get your business on Google today.