CTR (Click Through Rate) is the most important ad performance measurement according to both Google Ads, other Ad Networks, and the majority of online marketing industry experts. What is CTR? CTR is a measurement of the percentage of clicks your ad receives compared against other ads. What is considered a good CTR percentage? 2% is… Continue reading CTR benefiting advertisers is a Myth (Experiment with proof)
When you perform a search the first few listings are usually sponsored results. Sponsored Listings also appear on in a sidebar. Sponsored listings are usually a different background color with the words “Ads” or are indicated by small “Ad” icon. Advertisers bid against each other for prominent positions. Basically whoever is willing to pay the… Continue reading What is the difference between organic listings vs sponsored listings/ads?
If you require results now, and your budget allows it, you can buy your way to the top. The solution is to employ a Google AdWords Pay Per Click Campaign. We can have a sponsored listing for the 1st spot in as early as 1 day. While Google Adwords seems D.I.Y., we strongly advise having… Continue reading Need quicker results?
The time it takes to rank depends on several factors. It can take as little as a month to years. Google’s® sophisticated algorithm adjusts results slowly and randomly. Google updates their algorithm regularly to prevent companies from gaming their system. The time required to rank depends on a number of factors including: the competitiveness of… Continue reading How long will it take to rank on page 1?
Blackhat, Whitehat and other colors are often used to describe the practices which search engine optimization companies employ. Blackhat usually refers to employing unscrupulous techniques for SEO. One of the oldest blackhat practices is keyword stuffing. Keywords are hidden in a page’s code that is not visible to users to trick the search engines. Some… Continue reading Blackhat, whitehat and other colorful headwear used to describe questionable practices of some SEO companies.
So you see website is on page 1 for your target keyword, yet you are still not receiving any calls or emails? Chances are you aren’t on page one and your results are being skewed by Google’s® default web history feature. About web history Web history is a feature implemented by Google® that personalizes users… Continue reading Is your ranking on Google® accurate?
Research and identify the highest searched keyword(s) to target based on search traffic data Code web page(s) for chosen keyword(s) and create quality content Build quality inbound links from related external websites
After years of running successful adwords campaigns with conversion ratios averaging 40-80% we can tell you with confidence not to waste your time trying to build a landing page with a perfect quality score (10). The number one reason you shouldn’t waste your time. Google does not demonstrate an example page with a perfect quality… Continue reading Is Google Ads quality score a waste of time?
Facebook cover image and ad image dimensions updated again as of August 2017. The new size is 2,160 x 1,080. The previous size was 1,920 x 1,080. There doesn’t seem to be solid information anywhere online. Facebook hasn’t updated their vague guides either as of this post. It may be a test, they may revert… Continue reading Facebook cover image and ad dimensions updated August 2017
Here’s a technique that lets you have every bezier drawing tool you need at your finger tips via simple key combinations. Great for when you are drawing or have to recreate or cut out detailed artwork. In both apps you can: Hold down space (Hand tool) to navigate your work -more effective than using the… Continue reading Pen Tool Design Tips for Photoshop & Illustrator